CRITERIA

Best Use of Creativity

Agencies of any size and discipline are eligible for this award. The award is designed to recognise agencies that go above and beyond with their creativity, pushing the boundaries of what is possible while exploring different channels to achieve the desired results.

Judges will evaluate entries based on a variety of factors, including a creative campaign that adheres to a clear brief and KPIs, excellent account management, and exciting campaign creative that stands out from the competition. In addition, entries must demonstrate proven results that showcase the impact of the campaign.