CRITERIA

Best Use of Social Media

This award is open to all campaigns that have appeared on social media platforms such as Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. The campaign can be focused on one or multiple channels.

To be considered for the award, entrants must demonstrate both creativity and impact. The campaign must effectively engage audiences and align with the original brief, while also delivering measurable results that positively impacted the client’s business. Judges will evaluate entries based on the effectiveness of the campaign in achieving its objectives and the overall impact it had on the target audience.