CRITERIA

In-house Agency of the Year

This award is open to all in-house agencies that operate within a larger organisation. Entrants must demonstrate how their in-house agency has added value to their parent company through the delivery of high-quality campaigns, creative solutions, and cost savings. The agency should be able to demonstrate its ability to collaborate effectively with other departments, manage internal workflows, and deliver campaigns that meet or exceed the expectations of its stakeholders.

Judges are looking for in-house agencies that demonstrate exceptional creativity, innovation, and effectiveness in delivering outstanding work for their parent companies. A culture of continuous improvement, innovation, and learning is essential.