CRITERIA

Most Impactful Campaign of the Year

Open to all agencies that have launched campaigns with measurable impact, this award recognises campaigns that demonstrate impressive ROI across multiple elements of the campaign.

Judges are looking for campaigns that generate, for example: increased website traffic, extended session durations, increased page views, new visitors, and increased sales. Entrants must demonstrate the measurable results of their campaign, including its impact on brand awareness, revenue, or other relevant metrics. The campaign should be well-executed, with a clear message and a strong team behind it.