CRITERIA

Non-Profit Campaign of the Year

Open to all creative agencies that have launched successful campaigns on behalf of non-profit organisations, this award recognises creativity, impact, and effectiveness in achieving the overall campaign objectives.

Judges are looking for campaigns that effectively engage with their target audience and address social, environmental, or other issues in a compelling way. The campaign should be well-executed, with a clear message and a strong call to action. Entries must demonstrate measurable results and the overall impact of the campaign on the non-profit organisation’s goals. Collaboration, creativity, and a focus on the client’s mission are also key factors for judges.